Chopard announced on September 2 that aespa had been selected as the brand's global ambassadors. Chopard is a Swiss luxury jewelry and watch company.
Caroline Scheufele, co-president and artistic director of Chopard, expressed her delight about the new collaboration by saying, "It was instantly evident that the abundance of skill and joie de vivre radiated by Karina, Winter, Giselle, and Ningning was the ideal fit for Chopard key collections."
The business added, “Just like Chopard itself, innovation is embedded in aespa’s DNA… the group’s personal brand of star power and futuristic warrior aesthetics are the ideal vector for expressing their shared values.”
Aespa will serve as the new faces of Chopard's renowned Happy Hearts and Happy Diamonds collections as the initial phase of their association with the company.