Mario Dedivanovic launches His Own Beauty Brand

Going His Own Way!

Mario Dedivanovic launches His Own Beauty Brand

Mario Dedivanovic -- a mastermind behind the invention and reinvention of iconic looks, has recently introduced the luxury beauty brand MAKEUP BY MARIO. His debut also featured 2-high quality products, with shades intended to be universally flattering on all human skin tones. His new debut is mostly focused on eyes with its variety of eyeshadow palettes, pencils, highlighters, liquid liners, and brushes.

He said, 

"With MAKEUP BY MARIO, I've taken my signature techniques and transformed them into accessible pro products inspired by the ones I've loved and used throughout my career," says Mario. "When I teach my Masterclasses, I take my students through my entire thought process and demonstrate all of my techniques. Now, my techniques and philosophy are infused into my products." 

Mario, 37, got his start in the industry during his teens when he landed a Sephora job. It has been 20 years since he made a name as a makeup artist and has worked with celebrities Ariana Grande, Jennifer Lopez,  Gabrielle Union, Kim Kardashian, and Kate Bosworth. Mario is also a long-time friend and makeup artist of Kim, and he also helped launch her KKW Beauty line. 

Now, Mario has launched his own brand; he might have serious competition with KKW Beauty. 

Moreover, the beauty guru Mario also said during his announcement that he had been working on his brand for almost three years and also revealed that his products could be purchased by anyone and everyone, no matter what their level of expertise. 

He further said, 

'My greatest hope is that this collection inspires play and experimentation — that each product enhances your artistry, elevates your application, and evolves your technique.’

Mario’s own brand, which he launched on 1st October 2020, on the day of his birthday and the day when he started his work on the Sephora floor. While he worked at Sephora, he always dreamed of having his own product, and now, finally, his dream came true. 

His product makeup By Mario is available at Sephora stores nationwide and also at and under $14 to $48. 

Samantha Xia
Samantha Xia

Specializes in researching trending real-time news and data of distinguished personalities, and composing innovative text based on the subject. Interesting Fact: I eat squid, but no crab. Strange, right? Most Important Lesson Learned "The comfort zone will kill you." Favorite Movie: Me Before You.