Ive, a K-pop girl group has established itself as one of the most popular new girl groups, with its most recent single "After Like" dominating domestic charts and selling considerably more copies than its two earlier top successes.
On August 22, the six-piece band released its third single, "After Like," marking the group's first release since "Love Dive" in roughly five months.
Due to the fact that "Love Dive" is still performing well on various domestic music charts, there has been a lot of speculation over whether the trio will score their third straight success with this new album. For a group that has only been together for nine months, the song has even continued to rank in the top three on Melon's monthly chart since May.
After five days, "After Like" moved up to the second place, surpassing Blackpink's "Pink Venom," and over the weekend, it topped the local music charts, surpassing up-and-coming newcomer group NewJeans' "Attention."
I've maintained "After Like" at the top of the real-time charts for Melon, Bugs, Genie, Vibe, and Flo as of Thursday.
A girl assures her love interest that she will show him many charms in this trendy upbeat summer tune, and she begs him to prove his love for her by acting in some way. The lyrics are consistent with the concept of the group's two songs, which is the openness and assurance with which younger generations approach love based on self-love.
The song is doing well on international charts as well. As of Thursday morning, it was ranked No. 49 on Spotify, the largest music streaming service in the world, and No. 33 on Apple Music.
According to Hanteo Chart, a local records sales tracker, the new song has sold 924,363 copies in the first week of release. The song is anticipated to sell one million copies soon for the K-pop newcomer.
An Yu-jin, Jang Won-young, Gaeul, Liz, Rei, and Leeseo were all former members of IZ*ONE when the group made its debut in December of last year. With its breakthrough single "Eleven" selling 152,000 copies in the first week and the follow-up song "Love Dive" selling 338,000, it has subsequently seen a sharp increase in the first-week sales of its albums.
In the K-pop culture, first-week sales figures are seen as a crucial benchmark for assessing an artist's notoriety or the extent of his or her fanbase. Increasing ve's first-week sales figures demonstrate that, barely nine months after its release, it already has a strong global following.