Meet Sarah Staudinger: The Brain Behind STAUD is Engaged to Ari Emanuel

Sarah Staudinger grew up surrounded by fashion.

Meet Sarah Staudinger: The Brain Behind STAUD is Engaged to Ari Emanuel

Sarah Staudinger is a well-known fashion designer who recently got engaged to businessman Ari Emanuel.

While Sarah has been in the industry for a while now, there are still people who don’t know her. So, here is everything you need to know about the gorgeous designer.

Sarah Staudinger's Bio: Age, Family

Sarah Staudinger was born in 1989 in California, the United States. She has always been interested in fashion since she grew up surrounded by it. 

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Her mother, Joanna, designed her own shoe line and T-shirts embedded with rhinestones. She used to sell those at the trendy LA retailer, Fred Segal. 

Sarah, when she was very young, would gather her friends around and stage pretend-runway shows as she wore her mother’s shoes. 

Sarah’s German immigrant father used to work in real estate and was an equally stylish dresser, who often wore monochrome outfits in white and black.

Her Career: STAUD, Net Worth

The influence from her parents made Sarah want to start her own company, but she was unsure whether to study business. She then attended the New School in New York, taking fashion courses at Parsons School of Design. 

Soon enough, Sarah was already writing on fashion when she interned at Men’s Vogue while she was still in school. The magazine soon stopped publishing in 2008.

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After graduating, Sarah went to work as fashion director for an online clothing retailer in LA, named Reformation. Reformation focused on sustainable fashion, like making garments from leftover fabric. 

At this point, Sarah had decided on what she wanted to do and launched ‘Staud’ alongside a partner, George Augusto. 

“We launched STAUD because we felt that there was a need in the marketplace for elegant chic clothes at an accessible price point.”

“We felt like everything out there was overly trend driven or overpriced. Our goal is to create timeless designs with an elevated aesthetic at a reasonable price.” - Sarah Staudinger to Daily Mail

Staud has become a huge brand today, with the attention of celebrities like Dakota Johnson, who wore Staud for her off-camera outfits during the filming of ‘50 Shades of Grey.’

Sarah also recalls the time when Oprah’s stylist walked into the New York City showroom of Staud and requested a custom-fit dress in white cotton poplin, alongside a selection of bags.

Sarah shows off her STAUD mini bag (Source: Sarah Staundinger's Instagram)

It was in 2016 when the fashion director for Net-a-Porter, a British online retailer, showed up in Sarah’s LA office and asked her to design a capsule collection.

Sarah was not particularly eager to enter the lower-margin wholesale market, but that moment has brought her deals with high profile names like Saks, Selfridge’s in London, Bergdorf Goodman, Le Bon Marché in Paris, and even Lane Crawford.

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Today, Sarah’s brand, Staud, has a huge market with the designer focused on creating what she calls “retorial.” Retorial is a mashup of retailing and editorial images. Rather than displaying her garments against a blank background, Sarah designs Instagram-ready sets with themes.

Sarah Staudinger and Ari Emanuel

Sarah and Ari Emanuel, CEO of Endeavor, have been in an on-and-off relationship since 2018. The two started dating not long after Ari and his then-wife, Sarah Addington filed for divorce in 2018. 

However, in November 2020, Page Six reported that Sarah and Ari had broken up. They had been living together but Sarah moved out. 

A few months later now and news of their engagement has broken through. According to the sources of Page Six, Sarah and Ari had later reconciled, and Ari got down on one knee after his firm Endeavor had a successful IPO in April 2021. 

“They got engaged after his company went public, but they’d gotten back together a couple months prior to that.” - Source of Page Six

Sarah & Ari Tied Knot 

Ari Emanuel and fashion designer Sarah Staudinger's star-studded wedding celebrations have started in St. Tropez, France, and a wave of renowned faces have already arrived for what is likely to be one of the season's most star-studded events.

Meet Sarah Staudinger: The Brain Behind STAUD is Engaged to Ari Emanuel

Along with A-list guests including Emily Ratajkowski, Mark Wahlberg, and Larry David, the entertainment agent was seen kissing his clothing mogul fiancée as they kicked off their wedding weekend.

Ari is getting married for the second time this weekend. He and his first wife, Sarah Addington, were married for more than two decades before filing for divorce in 2018, according to The Wrap.


  • Sarah stands at a height of 5 feet 11 inches and often faces trouble while finding size 11 shoes. 
  • In 2018, Forbes estimated that Staud’s revenue would reach $20 million, five times more than its 2017 numbers. 
Dawn Williams
Dawn Williams

I'm spilling tea in here - tea without prejudice, offense, wrong assumptions, and anything that makes it taste bland. Look out for little thoughts in between my writings.